ActivateHer Logo
DONATE

discovering Her strength

Our Impact

championing Her dreams

Founding of ActivateHer

For over 7 years, ActivateHer has developed sport for development  programmes for girls growing up in underserved communities in Cape Town, South Africa. Acknowledging the gender divide that still persists around sporting opportunities due to gender roles, ActivateHer uses sports as a platform to advance girls’ life skills, health and wellbeing, and leadership potential. Programmes start from girls point of entry into schooling at the age of 3, and annual programmes through to high school, ensuring girls have pathways to play.
Play is the cornerstone of childhood development. It nurtures creativity, social skills, and cognitive growth in the crucial formative years.
ActivateHer invests in girls, knowing that every girl already possesses the strength to make a lasting impact on the world.
activate_and_empower_sports_therapy

Our Mission

Our mission is to empower under-served girls through sport to
become agents of change within their communities, and fulfill their potential as young women and global citizens.

Our Vision

A world where all girls have the power to play.

Our Values

Happiness, Empowerment, Resilience.
activateher-early-childhood-development-gender-equalitysports-therapy-1

Our programmes

MoveHer

activate_and_empower_sports_therapy.
3-7 years
Empowering Growth: Mastering Movements, Achieving Milestones

PlayHer

early-childhood-development-gender-equality-sports-therapy-5
8-12 years
Holistic Play: Sports Strategies, Wellness Talks, Life Skills in a Supportive Space

LeadHer

13-18 years
Future Ready: Health Education, Leadership, and Life Skills for scholars

ExploreHer

early-childhood-development-gender-equality-sports-therapy-7
All age groups
ActivateHer girls apply their learning on sport outings, sport events and hiking new trails

EmployHer

early-childhood-development-gender-equality-sport-therapy-8
19 – 30 years
Empowering young women as coaches to combat youth unemployment
 Our Multi-Sport Approach
By the time girls hit puberty, 65% of them drop out of participation in sport — and that is if sports programmes are even made accessible to them. 
We cannot have girls stop playing before they even get the chance to start. That is why ActivateHer takes a multi-sport approach to sport, where we make use of both traditional and non-traditional sports, to break down gender stereotypes associated with certain games, and also help girls sport sample to discover what they enjoy and all of the different skills they already possess. 
And there is a lot of fun in never knowing what sports activity your going to play in class day to day!
Some traditional sports we play:
Netball, soccer, cricket, athletics, basketball
Some non-traditional sports. we play:

Yoga, boxing, tennis, volleyball, traditional games

activate_confident_empowerment-in-girls-1

912

Girls empowered since launch
Since our founding, we have impacted 912 girls’ lives and counting. Our journey began with a vision to ensure that all girls have the power to play, and we’re proud to share the progress we’ve made. Each number represents a life touched, a milestone achieved, and a step forward in our mission. With your continued support, we look forward to increasing this number and reaching even more girls and young womenin the future.

50

hours play for each girl
Every school year, we add an additional 50 hours of play to each ActivateHer girl’s life. These hours represent laughter, learning, and the joy of play. Our commitment to providing opportunities for play is unwavering, and we are dedicated to increasing this number as we continue to grow our impact. Join us in our mission to positively impact girls lives through the power of play.